Digital employee experience (DEX) is quickly becoming a more integral part of the employee experience, and many organizations are working towards improving it. Particularly with the expansion of hybrid and remote work environments, digital employee experience is crucial for businesses across various industries.
We'll cover the basics of digital employee experience, its benefits for organizations, and how to reinforce a DEX that supports the success of your business operations.
Digital Employee Experience: The Basics to Note
In almost every industry, employees rely on technology to perform their duties. Digital employee experience reflects on how effectively workers interact with digital tools to allow them to remain proficient, productive, and engaged.
People are used to counting on seamless technology solutions throughout their personal lives, and they rightfully expect the same level of ease in their digital workspace. Employees that find it difficult to complete their daily tasks or access essential information with the provided digital tools can quickly get a negative outlook toward your organization.
Digital employee experience is a subset of employee experience, which speaks to how employees deal with their employer on aspects like an inclusive environment, meaningful work, and growth opportunities.
Like other forms of employee experience, HR plays an instrumental role in creating and shaping an excellent DEX. Connecting employees, aligning business functions, and promoting the right digital tools for your employees can make a huge difference in your business outcomes.
What Does DEX Technology Allow For?
Digital employee experience includes interfacing with various technologies for:
Efficient communication and collaboration:
- Phone calls
- Video conferencing
- Instant messaging
Enhanced productivity and workflow:
- Project management
- Customer relations
Quality HR systems:
- Performance management information
- Self-service access
Optimal learning environments:
- Professional development
- Official training
Why Should You Invest in DEX?
By improving the digital employee experience, you can empower your employees and bring various benefits to your organization.
When you make employees' tasks simpler through digital tools and interactions, they are more likely to be satisfied in their role and remain productive in a way that better supports meeting your business goals.
Organizations can use DEX to:
- Enable a better post-pandemic workplace
We saw the pandemic initiate an undeniable need for better digital tools for organizations to equip their employees to efficiently work remotely. Companies that have never before embraced a hybrid or remote workforce faced problems they had never dealt with before.
Employees now expect remote and hybrid flexible work options, but they still want to feel valued and connected. Providing a solid digital employee experience is necessary to reinforce those feelings.
- Enhance employee productivity
There are many factors that influence the productivity of your employees, but providing them with sufficient tools to perform their duties is a critical aspect.
Without technology to simplify and streamline their tasks, employees are left to devote more energy and time trying to navigate through inadequate systems or come up with their own ways to complete their daily workload. A lack of access to the tools they need slows down their productivity and causes frustration.
Providing them with simple, meaningful technology can bring efficiency to their everyday work.
- Improve the overall employee experience
Digital employee experience impacts overall employee experience and is crucial in supporting employee engagement. Staff with access to the right digital tools are more likely to remain with your organization, boosting retention rates.
In addition, satisfied employees will often put the word out that your organization is excellent to work for, boosting your reputation as a company and employer.
You should make digital interactions available to all employees. Tools that are only available on computers in the office will only alienate employees who operate in other areas. A digital employee experience that offers all employees access to the resources they need ensures that none of them feel encumbered or excluded.
Related: Upgrading DEX to First Class
- Provide a better customer experience
Digital employee experience and customer experience are linked together, meaning that companies with great DEX often outperform their competitors on the customer experience front.
When your employees feel valued and empowered, they are more likely to genuinely believe in your brand. This belief enhances their encounters with your customers as they, directly and indirectly, reflect their optimistic attitude. Overall, employee experience leaves your customers with better interaction and a favorable view of your organization.
The Best Ways to Boost Your DEX
While every organization will take a slightly different path to unlock a better digital employee experience, these nine ways to boost your DEX are applicable in almost any situation:
- Keep your end goals in mind: your employees' best interests should come before technology. Digital tools and resources are supposed to serve your employees and not the other way around.
- Define your desired achievements: the direction of your digital employee experience plan must fit within the broad goals of your organization. For example, think about how it will support your business goals and how you will measure its indicators of success.
- Communicate your goals: a new digital employee experience requires internal coordination and the investment of HR and financials. Buy-ins must happen at all levels.
- Develop a cross-functional team: for DEX to work, you need a holistic view of your workforce. Cross-functional teams can offer different perspectives on how to execute a better digital employee experience strategy.
- Research and choose the best technology for the job: when you introduce new technology, it affects workflows as employees adapt. You need to ensure that the tools you implement are worth the time and money you invest.
- Don't try to change everything at once: rushing digital employee experience transformations can result in resistance and confusion. Break down the changes in the small portions by implementing tools little by little.
- Provide effective training: you can do this by choosing the right training format, rolling out well-organized methods, and prioritizing and incentivizing training.
- Measure your digital employee experience: get honest feedback from your employees about which areas of DEX work, which ones underperform, and what improvements you can make.
- Develop improvements: DEX isn't a one-time deal. Use your employee feedback and collected data to continuously improve the plan.
Here's How HubbleIQ Can Help!
When the technology you implement supports and empowers employees to do their jobs, it positively impacts their digital employee experience and your organization as a whole.
Let us help overhaul and improve your digital employee experience plan.
HubbleIQ is a digital employee experience management platform to give you and your employee's insights into your work, self-service for issues, and automated IT support for your workforce.